Did a BA in fashion Design in Berlin, then did Masters in fashion journalism in London.
She then worked at W project after uni as social media editor, she worked unpaid for year and half, did other jobs on side.
Valentina loves taking ideas and making them into concepts, she didn't really know what a creative director was until she became one.
When you work for yourself your strengths and weakness become more obvious
biggest struggle was how to pay the bills without selling her soul
You would never ask a lawyer or doctor to work for free so why would you ask a designer?
The magazine: A format to showcase the cultural and artistic nature of the horror genre. She created a publication that acknowledged the content of horror, horror is a very broad term therefore there's multiple different themes to explore making a lot of content for the magazine. However people struggle to understand the genre and just think of horror in terms of blood and gore. Valentina sees it as a much more interesting genre and wants to celebrate it.
biggest struggle was how to pay the bills without selling her soul
You would never ask a lawyer or doctor to work for free so why would you ask a designer?
The magazine: A format to showcase the cultural and artistic nature of the horror genre. She created a publication that acknowledged the content of horror, horror is a very broad term therefore there's multiple different themes to explore making a lot of content for the magazine. However people struggle to understand the genre and just think of horror in terms of blood and gore. Valentina sees it as a much more interesting genre and wants to celebrate it.
When creating the magazine Valentina said the most important part of the process is showing your work to people you trust and also people who understand your idea and the industry.
Creating issue 1 - took her a while to decide how to produce it as there was a large amount of imagery, she didnt want it to look like a cliche horror magazine but instead a stunning piece of design. Overall it took her and the designers 7 months to produce however for issue 2 when she had more of an idea of how to do things it only took her 5 months.
Creating issue 1 - took her a while to decide how to produce it as there was a large amount of imagery, she didnt want it to look like a cliche horror magazine but instead a stunning piece of design. Overall it took her and the designers 7 months to produce however for issue 2 when she had more of an idea of how to do things it only took her 5 months.
One of Valentina's main goal was to show that women are just as capable of violence as men are in a horror setting. Most classic horror films were produced at a time when women didn't have an important role in films and often played a sexy/ submissive character. She wanted to highlight the importance of these female characters and the craft behind it.
In terms of going digital Valentina thinks Suspira works better in a printed format as there is a lot of focus on the finish and colours. She likes to pick an accent colour for each issue to create consistency throughout. She also uses the same typefaces throughout which again keeps it consistent.
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