6A2 & 6B2 - Regular Practice

Masters at Royal College
Graduated two years ago
Small space encouraged collaboration 
Tried to do some stuff together they wanted to see how you collaboratively create something.
Both work on something at same time
Experimented physically and then developed type digitally.


Started the studio straight after uni- treat studio as a job
sent emails to people, about studio asking for work
first job Icon rethink


Where does work come from?
Editor saw work at show, saw online press and then emailed asking to pitch. 
RCA Show
Designed identity
ask four recent graduates 
Each application would be slightly different. 
Conceptually meant that digital elements manifested in print.


Never made work without getting paid & never done a free pitch.

Preparing for the industry: 
Nothing can replace good work 
there are no shortcuts
create interesting work and people will find it

Utilise your time in education to make interesting work 

Strategies & custom your approach to people 
don't be lazy and don't send lots of the same email to different people - personalise stuff
Go to events