Internship at man vs machine, dutch designer, always enjoyed being creative but never thought about being a creative as studied international business after high school.
studied graphic design at Art Academy Minerva Groningen
At uni she made:
Happy Book: a book made by hand using pop-ups.
Graduation show: her first attempt at 3D work
Open day branding : this was more 3D work
Internship:
Dream company Snask, Stockholm
Took a risk and sent a large pink box that was filled with pink party items such as inflatables, balloons, confetti and a letter saying hello i'm your new intern looking forward to seeing a video celebrating that.
Ended up getting a 5 month internship.
Open day branding : this was more 3D work
Internship:
Dream company Snask, Stockholm
Took a risk and sent a large pink box that was filled with pink party items such as inflatables, balloons, confetti and a letter saying hello i'm your new intern looking forward to seeing a video celebrating that.
Ended up getting a 5 month internship.
Graduation show:
In News We Trust:
Looking at how we are sucked in by a headline and we don't bother reading the full story.
Process:
sketching, testing and improving
Realised that a simple poster wouldn't grab attention so it needs to be animated, make sound and move.
End Result:
Moving installation, wanted to focus on idea that reader doesn't focus on actual information. Next to wall newspaper containing information which didn't get read therefore showing that people don't fully pay attention. Only a few people read through the headlines.
Worked on Instagram/made fun projects
Lead to Design Kids interview
Intern Magazine
Collaboration, got in touch with superfreak and made a 3D piece out of their work
created a piece for New York Times
Man vs Machine, didn't know much but started to learn cinema 4D
Top Tips:
Throw your work online
Use Instagram
Pinterest is your best friend
Don't be afraid of big designers
Being insecure about your work is normal
It's normal to have no idea what you're doing or what your plans are
Process:
sketching, testing and improving
Realised that a simple poster wouldn't grab attention so it needs to be animated, make sound and move.
End Result:
Moving installation, wanted to focus on idea that reader doesn't focus on actual information. Next to wall newspaper containing information which didn't get read therefore showing that people don't fully pay attention. Only a few people read through the headlines.
Worked on Instagram/made fun projects
Lead to Design Kids interview
Intern Magazine
Collaboration, got in touch with superfreak and made a 3D piece out of their work
created a piece for New York Times
Man vs Machine, didn't know much but started to learn cinema 4D
Top Tips:
Throw your work online
Use Instagram
Pinterest is your best friend
Don't be afraid of big designers
Being insecure about your work is normal
It's normal to have no idea what you're doing or what your plans are
Workshop:
Team up in groups of 6
Search references
Prepear 5 min presentation with references and ideas
Don't think about execution
Theme: senses
work is categorised into the 5 different senses.
sight- things that are visually appealing
sound - things that are not only visual but also play audio
smell - things that smell interesting and need smell to enhance the work
taste - things that can be tasted
touch - things with texture that feel nice
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