6B2, 6A2 & 6D2 - Fangirls and Fanbois

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ANALOGUE

A playful and passionate design studio delivering creative, crafted, and diverse brand experiences to a client base worldwide.

Building brands with character is in the heart of everything we do; defining identities, developing narratives, driving experiences.

Experts in design and illustration specialising in the following disciplines:

Art Direction

Branding

Brand Workshops

Campaigns

Character Design

Event Spaces

Fashion Guides

Graphic Design

Illustration

Interior Design

Marketing Kits

Packaging

Photography

Point of Sale

Style Guides

Trend Forecasting

Web/Digital

3D Visualisation


DAVID DORAN:

David Doran is an award winning illustrator based in Falmouth, UK. 

From his studio by the water, he works with international brands, magazines, newspapers, festivals and publishers creating illustrations of all shapes and sizes. 

STUDIO MOROSS:

Studio Moross is a multi-tasking studio that creates, art directs, designs, and films some of the biggest brands on the planet. Working with the most cutting-edge designers, the Studio Moross approach is unparalleled: creating instantly recognisable and totally unforgettable art direction, print, packaging, moving image and branding to make the world look fresher, better and more alive. As yet they’ve created iconic work for the likes of MTV, Disclosure, Sam Smith, Ray-Ban, Dreamland, Vice, Young Turks and One Direction among many, many others.

Studio Moross is the product of Kate Moross’ passion for surrounding herself and working with as many like-minded people as possible. Kate burst on to the creative scene back in 2008 when her love for colour and energetic squiggles caught the eye of anyone and everyone, spawning a host of imitators and propelling her to be one of the most sought after collaborators in the design world. Flash forward seven years and Studio Moross is a highly respected, London-based agency that provides clients with a unique approach. Collaborating with some of the creative world’s best young illustrators and designers to give brands a fresh, unexpected and totally unique lease of life. “We connect our designers with clients,” Kate says. “We don’t need more middle men!” 

Final idea:

David Cyril 

Elderly people can be cute doing pretty much anything. Walking down the street? Adorable. Doing their weekly shop? Very sweet. Eating food? Somehow charming and lovable despite being something people of all ages do. David Cyril, 85, has been the most recent older person to set our cutie-senses tingling with his food Instagram that recently went viral. After starting the Slimming World diet plan, he began documenting the meals he was eating on the social media platform, and has since gained nearly 40,000 followers.

Every day he posts pictures of his meals, along with updates on his weight loss, family days out, and general life goings-on.Charting his journey, David also posts messages of encouragement to his followers, urging them to have a nice week and just generally being kind. At his local SW group, David was voted Mr Sleek 2018 and has lost over 13lbs altogether. It was his daughter posting a picture of him on her own slimming page that spurred David on to create his own account, and it’s gone from strength to strength. It’s easy to think of dieting as a joyless task devoid of enjoyment, but this sweet pensioner shows that you can still eat great food and have a full life.

We thought it would be interesting to talk to david to find out how he's used social media to make a name for himself. He has a huge following and often gets sponsored by brands etc therefore is a perfect example of how to use instagram to your advantage.

the presentation: 

6C2 6A2 Website design research

When researching Megan I came across other website designs done by the same company. I really like the simplicity of this design. 

6C2 6A2 - Time to get online

To get inspiration for personal branding and my website design I looked at some examples. One of them was the branding for Megan Ellaby and her website. I've followed Megan for about 5 years and really love the journey she has been on. She studied at the university of Huddersfield and since graduating has gone onto big things and even brought out her own range of jumper. What I love about her branding is that it encapsulates her as a person. She's very bright and bubbly and has a passion for clashing colours and patterns and vintage fashion. I think it is a nice touch that she has kept to just using her own name as a lot of bloggers change their name which becomes less personal. I would love to create something similar for myself

6C2 6D2 - Time to get online

Make your website consistent, don't show all work if it isn't relevant/ doesn't suit.

Examples to look at:
soren.works


Josephlebus.co.uk


Clairekoster.com


Fanqiaowang.com


Syddharth.com

6C2 6D2 - Time To Get Online

2 week brief
 to create an online portfolio.

To consider:
> Personal Branding
> Photos of work
> Be engaging only show best work
> Social Media/ contact details
> Professional looking
> Stands out

Useful Wesbites:
>Square Space
>Persona.co
>Cargo Collective
>Ready mag

week to do list

5 years from now

9^thNovember 2023, age 26

It is November 2023 I live in Kirkheaton with my Dalmatian Pongo and two goats Gertrude and Gary in a three-bedroom house that has a nice view of the countryside. I have a bit of land for the goats and dog to run around on and a little granny flat for my mum (dog sitter) to live in. I have a big kitchen with lots of modern appliances and an aga because I spend most of my free time baking wedding and birthday cakes. I also design and sell greeting cards. I have finally met Felix the train station cat he’s due to retire soon so I am considering adopting him. I teach in reception at Dalton Junior School and work along side some of my old teachers. We are going on a school trip to Ravensknowle park tomorrow. I went on holiday to Okunoshima this summer to visit all the rabbits there, it was magical. Every Saturday morning, I go for a run, I completed my 100^thpath run last week and got a T-shirt and a special shout out to celebrate. 

GOAL FOR THIS TIME NEXT YEAR:

Achieved a 2:1 at LAU

Started a PGCE

 Started doing more voluntary work

6A2 6B2 - Small business projects

Creating your own small start up business/ studio helping you gain experience do internships and earn money in unique ways.

Examples:

The nomadic designer - Daniel Cooper
https://daniel-cooper.com/The-Nomadic-Designer

"For my final project at university, I became a nomadic designer for one month. I left the UK behind to lead a transient lifestyle, offering myself to designers, studios and agencies for two days in exchange for the opportunity to work with some of my favourite practitioners in Europe.

I travelled by train and plane through Iceland, Turkey, Serbia, Switzerland, Germany, Denmark and the Netherlands. "

The Cool Bus

https://intern-mag.com/cool-bus/

The story of five friends who, rather than work unpaid internships, converted a school bus into a mobile graphic design studio and launched their careers.

“You realise that every moment is this beautiful scenario that you can learn from”

Briefing

Learning outcomes:
6A2 - How you position yourself within graphic design
6B2 - networking, career/ progression
6C2 - self branding
6D2 - presenting yourself as a professional

Brief 1 - Self Branding 

Brief 2 - Design Strategy

Reaching out to professionals. Sending emails, letters and calling them up. 
Designing a website to showcase work. 

Evaluation

In summary I have found a lot of the module challenging but in reflection I am proud of what I have achieved. Studio Brief 1 was difficult as I found it hard initially to know who to contact and how to go about it. I then struggled when it came to people not responding to me. I found it very disheartening when people didn’t respond to my emails and messages as it made me feel as though I was pestering them. However when I finally did get a response from Kate Mottershaw it encouraged me to email more people. Despite only getting 1 response I will not hesitate in future to message professionals I have an interest in and will potentially do more of this over summer.  

As for Studio Brief 2, I really enjoyed this and found it a lot less daunting than the other two tasks. I have done a lot of group/ collaborative work this year and it has helped me a lot as it was something I wasn't very confident with last year. I didn’t have much of an active role in the designing for the way finding as my main job was to present the idea which I was ok with. I wanted to seize the opportunity to gain some presenting experience as it is something I struggle with. 

After how well the presentation went for Studio Brief 2 I wasn’t too worried about presenting myself for Studio Brief 3. It is a lot more daunting presenting alone however I felt very confident in what I was presenting and had practice a lot before hand to make sure I was on time. I did end up going first in my group which I wasn’t prepared for however I did like getting it out of the way. I really enjoyed watching other peoples presentations and found it interesting to see the different techniques and methods people use when it comes to presenting. 

Overall I think my presenting skills have improved a lot over the year as I have managed to get a lot of experience on the topic. I also think pushing myself out of my comfort zone, such as volunteering in the primary school, has helped boost my confidence and made me happy to talk in front of a large group. 

Next year I wish to focus more on my personal branding and it is something I will try and develop over summer as I think it is an important part of who I am as a designer and will help me define myself. 

Daniel Hopwood

For my creative report I didn't want to look solely at graphic designers/ illustrators. I have a keen interest in interior design and decided to try contact someone in the field.


One of my favourite interior designers is Daniel Hopwood who is a judge on the great interior design challenge. In 1993 Daniel founded an interior design practice in London and has many contacts ranging from architects, landscapers and managers. The studio's aim is to remain small so that Daniel can be involved in every project, offering clients a highly creative, practical and personal service. All of the staff in his studio are fun qualified and trusted by Daniel.





















Questions for Daniel:

What is a typical day in the life of an interior designer like?
How much input from clients do you receive?
How do you keep up to date with current trends?

Creative Report -ISSUU

Final PPP presentation

Notes from presentation: Slide 1: Intro: As a person I would describe myself as a dog lover and a food lover, I love baking especially making cakes. I said last year that I was hoping to somehow incorporate this into my design work and I have managed to do so. For the publication brief I gave Megan a brief which required her to create a traybake cook book. I also created a baking related app aimed at new bakers/ people wanting to fit in baking within their bust schedule. I have found working on projects that I personally can relate to has helped me a lot as I can imagine myself as a user and enjoy researching into the topic. Another thing I said I wanted to do more of last year was bring more illustrations into my work which I have managed to achieve. Slide 2: As I am surrounded by Graphic designers on a daily basis I decided to look at interviewing someone from a different creative discipline to see how things alter for them compared to us. For my creative report I spoke to Kate Mottershaw, a graduate from Leeds University last year. I found it interesting to talk to someone who is of a similar age to me and is so successful as it encourages me to push myself. I found her on instagram after seeing some work she did for a bakery I follow and used this as a way of starting conversation with her. Slide 3: Over all I found the creative report challenging as I didnt know who to get in contact with at first and struggled finding an appropriate way to approach them. I messaged lots of people and didn't get any responses so at one point I did give up and was very disheartened. Once I got a response from Kate it encouraged me to message more people. I learnt that having good conversation opener about something personal to the designer works well as it did with kate. I contacted a lot of people from different areas in particularly illustrators and interior designers. Slide 4: Pitching an idea: Im not really a big fan of presenting and find it a daunting task therefore having someone up there to present with me is one of the things I really liked about this brief. I find presenting with someone makes me panic less and relax more as I know I have someone to back me up if I forget what to say. It was interesting to have such an open brief and open budget however it did result in a lot of different and overly ambitious ideas. The only downside to working in a group on such an open brief was trying to get ideas across and executed in the way in which we desired as a team. Sometimes work produced by certain members was a bit different to how we expected it to look and in reflection communication may have been lacking. Slide 5: Primary School: When I finish this degree I wish to do a PGCE in primary education. I currently volunteer at a primary school in huddersfield to get some experience in the field to make sure it is something I definitely want to go into. I really enjoy working at the school and find it a nice break from doing uni work but it means I still do something productive with my time. Slide 6: Summer: Over summer my plans are to relax mainly. As well as carry on working in primary school to gain more experience. I also plan on looking more into universities that offer the course I am wanting to do and potentially go to some open days and book some sessions that may help with teaching. Slide 7: I really enjoy going to events around Leeds and enjoy how much there is going on and how busy it is. I get a real buzz off the atmosphere and find it really inspiring. I in particularly love going to light night and it is something I look forward to visiting every year. Slide 8: New skills: I have recently been on some photoshoots with my friend who is a Fashion Promotion student at Huddersfield University. I've found it really interesting seeing what goes on behind the scenes and experiencing the life of someone doing a different degree to me. I hope to do more of this next year and develop these skills.

Creative Report - Final

Kate Mottershaw is a freelance graphic designer/ illustrator from Lancashire. I was first attracted to her work when I saw the designs she had done for a bakery I follow on instagram, she created a really fun and unique mural/ chalkboard in their bakery which was unlike anything I had ever really seen before. It has a very strong doodling nature to it and looked so natural and free, as does a lot of her work. 

I contacted Kate through facebook messenger and I know this is one of her preferred ways for clients to get in touch therefore thought it would be my best option and make her more likely to reply. I was a bit nervous when contacting the creatives I have done purely because I felt like a pest and that they wouldn't have time for me. However Kate's response put my mind at ease as she was very grateful and felt honoured that I had chosen her to do my report on. As she is a recent graduate from Leeds University I think she was more understanding and mentioned that she had to do something similar when writing her dissertation and found it challenging. 

I asked her only five questions as I though a short amount of questions would be less daunting and make her (as well as any other people I contacted) more likely to reply. I tried to make the questions pretty open so that I would receive a lot of information from her. I asked what made her become a freelance designer and if she would recommend it to someone after they graduate. Her response was that she always knew she wanted to create things and when she was doing her degree at Leeds University she was pushed into a form of making that she wasn't very comfortable with. Due to this she dedicated time to drawing and creating things in a style she loved as a hobby, she then began to upload these pieces onto social media which got quite a bit of attention. She managed to form a little business from this and sold hand drawn, personalised gifts. She named her instagram 'Kate Illustrate' and began to accumulate a strong following. She said that it was really satisfying for her as she no longer had to follow rules or be told what to do, she was making work she loved and people were appreciating it and would tell anyone to go for it and become freelance. 

What I really like about Kate's instagram is how it not only contains her finished work she shows the process and behind the scenes of her doing it as well. I asked her how she maintained such a strong instagram following and if she had any tips. She said It is a lot of hard work as it requires her to keep up with the latest trends to make sure she is posting what people want to see. She also recommends having an interesting instagram story to encourage people to then click on her profile and view more of her work. She said to also make friends with people local to you that also have a small business as they will be more likely to support you and shout you out on their instagram. 

In terms of inspiration Kate said that her biggest inspiration is an artist called Rory Dobner, someone I had never personally heard of before however after finding out about him I really love his work. She has been a huge fan of his since she was 16 and got the opportunity to meet him and explore behind the scenes of how he works last year. I also asked about how she deals with creative block and she said that she works very fast and takes on a lot of work so doesn't really have much time to stop however if she needs a break then she uploads things onto social media as then she is still doing something productive. 

I also asked about how she has found the transition from university to freelance. To this she replied that she really misses being at uni and would love to go back to the lifestyle she had back then but is also really happy about how far she has come and how successful she is now. She built the foundations of her business throughout her final year of university and has managed to develop it further now she is no longer a student. 

Linzie Hunter

Info from her website:

Originally from Scotland, Linzie now lives in Peckham, South London. A graduate of Glasgow University, she was a theatre stage manager before studying illustration at Chelsea College of Art and Design.  Her hand-lettering and illustrations have appeared in books, magazines and advertising campaigns internationally.

Her client list includes: Apple, Nike, Barnes and Noble, Macys, BBC, Marks and Spencer, Hallmark, Harper Collins, Random House, The Guardian, Time Magazine and The Wall Street Journal.

Questions sent to Linzie:

Linzie

Good Afternoon, I was wondering if I could ask you a few questions about your work? I’m a graphic design student at Leeds Arts Uni and we have been encouraged to talk to other creatives to get more of an idea about life after uni and life as a creative etc. 

There’s just 5 questions and I would be really appreciative if you would take your time to answer them for me. 

1. What made you decide to be freelance and would you recommend going down this route to others?

2. Where do you get your inspiration from and how do you cope with creative blocks?

3. Do you have any regrets in life in terms of your creative career?

4. If you could give your younger self one key bit of advice what would it be?

5. If you weren’t a freelance illustrator what can you imagine yourself doing?

Thanks for taking your time to read my message. 

Kind Regards

Lucy Gibson

Chris Chatterton

Info on Chris's website

Chris Chatterton is an author and illustrator from County Durham, England. He has a background in graphic design and corporate / commercial animation. His passion for illustration has led him to pursue a career as a freelance artist working for a wide array of clients.

Chris loves all things creative and geeky.

CLIENTS INCLUDE:

• Macmillan Publishing
• Egmont
• Igloo Books
• Little Tiger Press
• Scholastic
• Caterpillar Books
• Trefl

• CBBC
• Orange Bus
• PB Imaging
• Future & Co
• Digital Surveys
• The Mustard Corporation
• Tag Games

Questions sent to Chris 

Good Afternoon, I was wondering if I could ask you a few questions about your work? I’m a graphic design student at Leeds Arts Uni and we have been encouraged to talk to other creatives to get more of an idea about life after uni and life as a creative etc. 

There’s just 5 questions and I would be really appreciative if you would take your time to answer them for me. 

1. What made you decide to be freelance and would you recommend going down this route to others?

2. Where do you get your inspiration from and how do you cope with creative blocks?

3. How did you get into illustration and what advice do you have for transitioning from graphic design into more illustrative based work?

4. What got you into writing and illustrating children’s books?

5. If you could give your younger self one key bit of advice what would it be?

Thanks for taking your time to read my message. 

Kind Regards

Lucy Gibson

Ellie Chappell

Ellie is currently working as a freelance illustrator based in Leeds, UK. 

She works across many creative platforms including editorial, greetings cards, murals and large scale art as well as writing and delivering creative workshops. 

Ellie is mostly inspired by people, places and objects and enjoys experimenting with watercolour, markers and expressive line work.

message sent to Ellie

Good Afternoon, I was wondering if I could ask you a few questions about your work? I’m studying graphic design at Leeds Arts Uni and we have been encouraged (by John) to talk to other creatives to get more of an idea about life after uni and life as a creative etc.

There’s just 5 questions and I would be really appreciative if you would take your time to answer them for me. 

1. What made you decide to be freelance and would you recommend going down this route to others?

2. Where do you get your inspiration from and how do you cope with creative block?

3. How did you get into illustration and how have you found working in the ‘real world’ in comparison to uni?

4. Do you have any tips/ advice for getting your name out there?

5. If you could give your younger self one key bit of advice what would it be?

Thanks for taking your time to read my message. 

Kind Regards

Lucy Gibson

Unfortunately she never replied to me however I did find it interesting looking at her work and history. 

Kate Illustrate - research

Kate's description on her website = 

 I'm Kate, a 20 something freelance Illustrator and Graphic Designer, currently doodling my way through Lancashire. As clichéd as it may sound, I've always been interested in art and creating pretty things since I was a little girl. I'd be the one in the back of the class that's mesmerised by something 'fascinating' outside the window rather than listening to a presentation about how rocks are formed *yawn*.

I went through education focusing solely on wanting to be an Artist or some sort of Graphic Designer. So, I worked my bottom off and ended up graduating in Art and Design at the University of Leeds. I developed my own style a year after graduating and what was named 'Kate's Portfolio' turned into 'Kate Illustrate'. A simple hobby flourishing into the BEST career. 

I suppose that's a brief about how I got to where I am today. I could tell you everything and anything you wanted to know about me within work or outside of work. But to quickly summarise who I am as a person – I'm an avid tea drinker who moves like Shakira with an unhealthy obsession with kittens. I mean, what else is there to know? 

Kate's work=

Blackboards & Murals.

When I say blackboards and murals, I mean that I offer a variety of different services within the same category (from wall art to window design.) I love creating murals- they add character to a small space in such an extravagant way. I have  scribbled over the walls and windows of a variety of independent businesses and locations. 

Custom Letter Drawings.

I offer a range of custom drawings. My most popular drawings are my "Personalised Letters" and "Couple Letters".
(I like to think they're a trade-mark Kate Illustrate doodle)

They're the perfect gift for any occasion and can be customised with a splash of colour and filled with a number of different things to make them that little bit more special. 

Pup Pawtrait

(I was so happy with myself when I came up with that...)

It's quite self explanatory really, but I love drawing your furry friends. I have drawn up a number of Pups and Kitties using black ink on paper. 

If you like what you see and you're interested in getting a portrait for your fur baby, please follow the link below for more information.

Wedding Stationery.

Your wedding stationery should be as special and unique as you and your wedding. I offer a range of hand crafted, personal and original ideas:

• Wedding Invitations
• Seating Plan
• Place Cards 
• Table Number/ Names 
• Personalised Wedding Props

Brand Identity. 

Need a logo, business card or a design to create a unique brand identity?

Then, I'm the person you should turn to!

I can guarantee that nobody will have a brand identity like yours. Each logo and business card is unique to you as I make sure that everything I do reflects your company perfectly.