10 Associates is a brand & design consultancy that proudly celebrates its Yorkshire roots and luckily is only a 10 minute drive from where I live. Situated in a 18th century Watermill and surrounded by beautiful countryside the studio offered bags of inspiration.
The agency was set up in 2004 by two friends Jill and Dave and I was fortunate enough to get to chat to Dave about his journey and his role in the business as Managing Director. He showed me the pitch he gives to new clients and told me about the techniques he uses to make clients feel at ease and warm to him. His tips were very useful such as bringing up the specific clients competitors to get them talking and telling stories about how rubbish the other business are.
He also spoke to me about their Brandschool programme which they use on all new clients. Their technique is to take clients out of their everyday setting and encourages them to think differently, they then find it easier to collaborate with the client and push certain ideas which are originally from the client during the workshop.
What attracted me to 10 associates was the fun nature of their work. I thought it would be an interesting place to get experience from as I would like to know their process and how they generate and then execute their ideas to a client.
Their previous clients include ao.com, Graham & Brown, Halfords, Skipton and safe.
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