Monday, 18 February 2019

6A2, 6B2 - Pesa Productions











Studied physics with astronomy at uni

Didn't want to be defined by his degree
Discovered job conference producer on Guardian website
knew he wanted a job centred around helping people.

Was a Conference Producer for 3 years. 
Involved the creation of content/speakers for an event.
Did research for content, looked into speakers, work with marketing to make a financially viable event.
Job was critical to career as understood brands more, learnt how to contact brands
Learnt lots of transferable skills such as communication, research, project management, networking and how to make a financially viable event. 

Freelance:
Met art director friend
Together approach British film institute to develop an event 
Worked with Spotify on podcasting event Podx as well as festival celebrating women in podcasting.
Going freelance allowed realisation that skills could be used in an enjoyable way


Started Pesa as wanted to create something bigger than himself
big brands aren't centred around a person but a common value, idea or goal

Pesa Production:
Supported by Virgin Startup

What is creative production:
sell creative production both as service and product:
'The work we make and people you make it with should reflect the world you want to live in. Whilst inclusivity in front of the camera is important, it's equally important behind camera' 


Producer:
Producer puts ideas together, brings them into reality, art director paints the picture. 
Link between design and production, producers need designers for event branding and other stuff. 


important lessons:

Value based networking: Identify what you can do for others, don't just focus on what others can do for you. 

Identify your value, see own value when networking.

Client experience, never leave a bad taste in someone's mouth, be polite, keep promises and be punctual.

Ideas are useless without action, creativity comes to those who work.

Find your advocates, know who supports you, be courteous and polite you never know who will make it big.

Value what you do and don't be afraid to fail. 

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