BUILD TALK !!!!

"Build helps clients to communicate, tell their story or grow their brand with contemporary, thoughtful design.

Utilising graphic design alongside art direction, image making, moving image, and typography, they specialise in creating visual communications for forward-thinking clients in design-led sectors.

Builds’ roster of international clients includes Virgin America, Made.com, Getty Images and Nike, as well as a number of independent businesses, designer-makers, and events both in the UK and abroad."

> 26 years in the industry
> References, talking points > Music shaped his design. If he wasn't a designer he would be a musician
> Fascinated by Iron Maiden and their album covers especially the character Eddy
> Moorhead also influenced/ fascinated him
> His dad was a pig farmer and his mum was a nurse. They lived on a  farm
> GD wasn't a big thing when he was young, it was known as commercial art
> At school his art teacher lent him a rotoring pen (rapidograph) which was a tool used by graphic designers before computers.
> Letraset was also a key marker in terms of design, very DIY and used for zines
> Letraset catalogues, all letters in different typefaces
> Calypso favourite typeface when he was younger
> after school he did a foundation in scarborough and found out GD was what he was good at
> Did OND in graphic design in York
> The face magazine, Nevil Brody inspired his typography.


> Rod Clarke from underground magazine was also one of his biggest influences. Taking swiss graphic design and giving it a punk edge.
> He spent 2 years at  New Castle college
HND Graphic Design
However this was the wrong course for him as the tutors didnt understand why he wanted to design record sleeves as they saw no future in it.
> Von Oliver, 4AD records a very collaged design, not very mainstream.
> He did two internships for ID magazine and Designers Republic in Sheffield.
> He phoned up Trevor Jackson, a music producer and asked him if he had jobs going. He worked for him a bit producing stereo MC's which required more skill as this was a time before computers.
> He was then offered a job by Ian Anderson, growing up he listed to a lot of the music that they made sleeves for.
> 1992, very much influenced collage. A very in your face, corrupt computer sort of style. Fluorescent colours.
> Chevrons began to be used in graphic design, bringing the outside in.
> He went travelling for a year which helped with inspiration, he says without that he would've burnt out.
> When starting up build he worked in a basement in Candem.
> He then moved to Fulham and worked from a dining room table.
> Every time he moved his table space increased
> Then he managed to get his own premises and have his own space
> He then moved to Leeds and is still here
> He believes collaboration is key and not to try do everything on your own, work with others who specialise in different areas.
> Gary Hustrint had him feature in helvetica, he then helped with his design on his next film
> Worked for Virgin in America
> Did the identity for MADE.COM
> Worked with Nike for their track and field campaign
> However despite working for big companies he believes working on smaller projects is more rewarding as it helps small business and people directly.